CRO Concepts & Glossary

Plain-language definitions of conversion, CRO, AEO, micro-conversions, funnels, bounce vs. exit rate, and the rest of the growth vocabulary.

• What Is a Micro-Conversion? Examples for SaaS — A micro-conversion is a small, measurable step a visitor takes toward your main goal — like starting a signup form or viewing pricing. Here's a clear definition, SaaS examples, and how to track one in PostHog.
• What Is Conversion Rate Optimization (CRO)? — Conversion rate optimization (CRO) is the practice of systematically increasing the share of visitors who take a desired action. Here's a plain-language definition, a worked example, and a repeatable CRO loop.

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