Conversion Benchmarks
Honest, sourced conversion benchmarks for SaaS and developer tools — landing page conversion rate, bounce rate, scroll depth, trial-to-paid, and more.
- What Is the Average Time on Page for a SaaS Landing Page? — As a rough guide, SaaS landing page visits last around 30–90 seconds, but time on page is a weak signal on its own. Here's how to measure your own session duration in PostHog.
- What Is a Good Click-Through Rate on a Hero CTA? — As a rough guide a hero CTA gets clicked by 5–15% of visitors, but the figure depends on traffic intent and whether the button is even seen. Here's how to measure your own in PostHog.
- What Is a Good Demo-Request Conversion Rate for B2B SaaS? — As a rough guide a B2B SaaS demo-request page converts 1–3% of visitors, lower than a free trial because the ask is bigger. Here's why, and how to measure your own in PostHog.
- What Is a Good Scroll Depth for a Landing Page? — As a rough guide a landing page averages 40–60% max scroll, but the number matters less than whether your CTA sits above or below where most people stop. Measure your own in PostHog.
- What Is a Good Signup Conversion Rate for a Developer Tool? — As a rough guide a developer tool converts 2–5% of visitors to signup, with GitHub/Google auth often pushing it higher. Here's why, and how to measure your own in PostHog.
- What Is a Good Bounce Rate for a SaaS Marketing Site? — As a rough guide a SaaS marketing site bounces around 40–60%, but 'bounce' is defined differently across tools and traffic sources. Here's how to measure your own in PostHog.
- What Is the Average Bounce Rate for Developer Tools? — Average bounce rate for SaaS and developer-tool sites typically lands around 40–60%, per public benchmarks from Contentsquare and others. Here's how to read that honestly and measure your own true bounce rate in PostHog.
- What Is a Good Conversion Rate for a SaaS Landing Page? — A good SaaS landing page converts 2–5% of visitors to signup, with the best pages hitting 6%+. Here are honest, sourced benchmarks and how to measure your own in PostHog.
- What's a Good Free-Trial-to-Paid Conversion Rate for SaaS? — Free-trial-to-paid conversion rates vary widely by model: opt-in (no card) trials often convert ~15–25%, opt-out (card-required) trials ~40–60%, per public benchmarks. Here's how to measure yours by cohort honestly.